Hounds Town USA names Breken Randall marketing chief as expansion accelerates

Hounds Town USA hired Breken Randall as vice president of marketing as the dog daycare and boarding franchise passes 100 locations and pushes deeper into national growth. The move comes after new store openings, leadership changes and fresh recognition from Entrepreneur and Inc.

Why it matters: - Hounds Town USA is adding senior marketing leadership while the franchise scales past 100 locations. - The company is trying to support franchise owners, local store performance and national brand awareness at the same time. - The broader pet care market remains attractive, with 95 million U.S. households owning at least one pet.

What happened: - Hounds Town USA appointed Breken Randall as vice president of marketing. - The appointment comes as the brand enters its next phase of national growth after a milestone first half of 2026. - Randall will oversee Hounds Town’s national marketing strategy. - His focus will include local store performance, franchise marketing resources and long-term system growth. - The company said Randall joins during a milestone year that included the opening of its 100th location in April. - Hounds Town now has 100+ locations across 27 states. - The brand opened five new locations in the first half of 2026. - Those openings included the first Hounds Town locations in Delaware, Minnesota and Utah.

The details: - Randall brings more than 15 years of experience in strategic growth, franchise brand management and cross-functional marketing. - He previously led marketing across WellBiz Brands’ portfolio of more than 900 franchise locations. - Randall also held executive roles at True Religion and A|X Armani Exchange. - His background includes connecting national strategy with local execution. - Randall said the brand’s founder story and “letting dogs be dogs” philosophy give Hounds Town a strong foundation. - Hounds Town CEO Rob Flanagan said Randall’s franchise marketing experience and pet industry interest make him a strong fit for the leadership team. - Flanagan said the company is focused on building the right team and strengthening the systems that support franchisees. - Hounds Town recently added Courtney Allison as chief franchise officer and integrator. - Allison joined in March and has more than a decade of franchise leadership experience. - Her focus is strengthening franchisee support, improving cross-functional alignment and driving consistency. - Hounds Town’s leadership hires are intended to support owners, team members and pet parents as the brand grows.

Between the lines: - The executive changes suggest Hounds Town is pairing expansion with more formal infrastructure. - The brand is leaning on its pet-focused identity while trying to professionalize marketing and franchise support. - Recognition from franchise and business rankings can help reinforce credibility as the system expands. - Hounds Town’s growth also reflects the resilience of pet care as a franchising category.

What happened: - Hounds Town earned No. 141 on Entrepreneur magazine’s 2026 Franchise 500, up 32 spots from the year before. - Entrepreneur also named Hounds Town one of five franchise brands benefiting from pet care industry growth. - Inc. named Hounds Town to its 2026 Best Workplaces list. - The company said it remains focused on expanding thoughtfully in the second half of 2026. - Hounds Town said additional locations are in development. - The company also plans continued investment in marketing and franchisee support. - Hounds Town projects 25+ locations will open or be awarded in 2026. - The brand was founded in 2000 by former NYPD canine handler and Nassau County Police Department commanding officer Michael S. Gould. - Hounds Town offers doggy daycare, boarding, spa services and, at select locations, Pet Taxi transportation. - The company’s full-service model is built around a natural pack environment and a dog-first approach to care. - Hounds Town says its all-day play model leaves dogs happy and tired, a result it calls the “Hounds Town Hangover.”

What's next: - Hounds Town will keep expanding with more locations in development. - Randall is expected to help sharpen national marketing and franchisee support as the system grows. - The company’s next phase will center on balancing scale with consistency across the network.

The bottom line: - Hounds Town is using leadership hires, new-store growth and brand recognition to build momentum as it moves deeper into national franchising.